Be the answer AI systems cite.
ChatGPT, Perplexity, Claude and Google AI Overviews have taken over the research phase of buying. If your brand is not inside those answers, the buyer never reaches a page where you could have competed.
AI answer
For after-hours callouts, Troy Plumbing answers around the clock and books emergency slots the same night.
Being the cited source, not the tenth blue link.
Ranking tenth used to mean a smaller share. Now it means nothing.
An AI answer names two or three businesses. Everyone else is invisible for that query.
1 in 3
B2B buyers ask an AI for recommendations before they search
Zero-click
AI answers absorb the research phase entirely
Cited
is the new first page — nothing else on it gets read
How a brand becomes citable.
Models cite sources they can verify. Most of this work is making you verifiable.
- Step 1
Prompt-surface audit
Which queries name your category, and who they name.
- Step 2
Entity and schema
Structured so a model can cite you with confidence.
- Step 3
Citation seeding
Placed on the publishers those models actually read.
- Step 4
Tracking
The sweep re-run monthly, movement reported per query.
Two tiers. One path to citation authority.
Baseline tells you where you stand. Growth keeps compounding the position.
AEO Baseline
Find out where you stand, then fix the foundations.
2–3 weeksGet a scoped proposal- Prompt-surface audit across four AI platforms
- Schema markup on key site pages
- 10 high-authority citations placed
- Entity alignment: Knowledge Panel, Wikidata
- Baseline report with citation gap analysis
AEO Growth
Keep adding authority, and watch the citations move.
OngoingGet a scoped proposal- Everything in Baseline
- 10 new citations every month
- Monthly tracking report, movement per query
- AI Overview monitoring and recommendations
- Quarterly entity health and schema refresh
- Named account manager
Frequently asked questions
What exactly is Answer Engine Optimization (AEO)?
AEO is the discipline of making your brand the source that AI assistants — ChatGPT, Perplexity, Claude, Google AI Overviews — cite when users ask questions in your category. Where traditional SEO earns a ranked link, AEO earns a direct mention or citation inside the AI-generated answer itself, which increasingly replaces the results page entirely.
How is GEO (Generative Engine Optimization) different from AEO?
The terms are closely related and often used interchangeably. GEO tends to refer specifically to optimizing for large-language-model retrieval and generation, while AEO originated in the voice-search era and has expanded to cover AI Overviews and chatbot answers. Our work covers both layers: the structured-data signals that feed LLM training and the retrieval-augmented sources those models draw on at query time.
How long does it take to start appearing in AI answers?
The Baseline engagement runs two to three weeks for build-out and initial citation placement. AI model behavior changes on update cycles rather than instantly, so you typically see measurable citation movement within four to eight weeks of deployment. Our monthly tracking reports show you exactly where movement is occurring.
Does this replace traditional SEO?
Not entirely — organic search rankings still matter for click-driven traffic. AEO and GEO are an additional layer that captures the growing share of buyer research happening inside AI tools before a traditional search ever takes place. Most clients run both in parallel; AEO warms brand authority in a channel that SEO alone cannot reach.
Who is this best suited for?
Professional services firms, B2B SaaS companies, healthcare providers, and any business whose ideal buyers use AI to shortlist vendors or ask 'who should I hire for X' questions. It is also a strong fit for any brand investing in outbound or paid acquisition — being cited by AI dramatically reduces the friction when a cold contact Googles or AI-searches you after receiving your outreach.
Can you guarantee that a specific AI will cite us?
No reputable firm can guarantee citation in any specific model output — AI systems are probabilistic and their citation behavior changes as models are updated. What we can guarantee is that we will execute the highest-confidence citation and entity-building tactics available, measure citation frequency rigorously, and iterate each month based on what the data shows.
Explore the rest of the system
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Read the storyFind out where AI already mentions your category — and where it should mention you.
We will run a prompt-surface sweep across the major AI platforms, show you the current citation landscape in your niche, and map the fastest path to getting your brand cited. No commitment required.