Automation that compounds over time.
Launch is the start. A retainer runs monthly passes on your flows and copy, watches for incidents, and keeps the numbers moving in the right direction instead of quietly sliding back.
This week’s changes
Mon
Shortened the qualifying script to 4 questions
Wed
Added Spanish handoff on the main line
Fri
Rebuilt the quote follow-up — reply rate 11% → 19%
Systems drift. Someone has to keep tightening them.
Set it, improve it, then improve it again.
A system left alone for a year is a system performing worse than the day it launched.
Monthly
optimisation passes, not one big rework a year
Before → after
numbers on every change we make to a live flow
4 hours
incident SLA on Partner, with a direct Slack channel
Six things every retainer client gets
Continuous monitoring
You hear about problems from us, not from a customer.
Monthly passes
Small tested changes that compound, not a yearly rebuild.
Plain-English reporting
What improved, what needs attention, with the numbers.
Responsive support
Inside a defined SLA, not whenever the queue clears.
API maintenance
We track deprecations and update before they break you.
Quarterly alignment
The roadmap re-prioritised against what matters now.
Three tiers. One that fits where you are now.
Move up when the systems start carrying more of the revenue.
Care
Professional eyes on a live stack, without active iteration.
30-day review cycleGet a scoped proposal- Uptime monitoring on every automation
- Next-business-day incident SLA
- Monthly health report
- Runbook updated on every change
Optimise
Care, plus a monthly pass on your highest-impact flows and copy.
Monthly passes, quarterly reviewsGet a scoped proposal- Everything in Care
- A/B copy variants and flow refinements
- Quarterly strategy call on the data
- Priority incident response
- Change log with performance delta
Partner
The speed of an in-house automation team, without hiring one.
Changes inside agreed windowsGet a scoped proposal- Everything in Optimise
- Private Slack channel to the build team
- 4-hour incident SLA in business hours
- Unlimited minor changes
- Monthly co-working session
You are in the right place if…
- Live systems past handoff
- Flows that touch revenue
- No internal ops engineer
- Conversion still below target
- A backlog of small changes
Frequently asked questions
Why does optimization need to be ongoing rather than a one-time project?
Automation is not a static asset. Conversion rates shift with market conditions, third-party platforms change their APIs, and business priorities evolve. A flow that performed well at launch will drift without regular attention. Monthly optimisation passes catch that drift early and continuously raise the performance ceiling rather than letting results plateau.
What is included in the monthly optimisation pass?
Each pass covers the highest-impact flows that month: copy variants tested against response and conversion data, logic branches tightened to reduce drop-off, and integration health checked against current API behaviour. The specific scope is driven by data from the previous month, not a fixed template.
How quickly do you respond to incidents?
Response time depends on tier. Care includes a next-business-day SLA for incidents. Optimise shortens that to a priority response. Partner locks in a 4-hour SLA during business hours for critical failures, with direct Slack access for anything that cannot wait.
What counts as a 'minor change' on the Partner tier?
Minor changes include copy updates across emails, SMS, and chatbot scripts; flow configuration adjustments such as trigger conditions, wait timers, and branching logic; field mapping updates in your CRM; and any configuration change that does not require a new integration or a net-new feature build. Larger builds are scoped separately.
Which tier should I start on?
Care is the right starting point for any live system — it ensures nothing quietly breaks. Optimise suits businesses that want to see measurable lift each quarter, not just stability. Partner is designed for fast-moving teams where speed of change is itself a competitive advantage and the cost of waiting for a scoped project is too high.
How is this different from System Monitoring?
System Monitoring leads with reliability: uptime, alerting, incident response, and health dashboards. Optimization & Support leads with improvement: monthly passes on flows and copy, strategy alignment, and conversion uplift — with monitoring folded in at every tier. If you are deciding between the two, the question is whether your primary need is 'keep this running' or 'keep this improving'.
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