Revenue from leads you already own.
Your CRM holds thousands of people who asked about your service and never heard back properly. A reactivation campaign asks them again — and the first bookings usually land in week one.
Hi Dana — we still have your file from last spring. Want that quote refreshed?
Yes please, this week if you can.
Delivered
2,411
Replied
186
Booked
44
You already paid to acquire these people.
The intent was real when they called. Most of the time nobody asked a second time.
60–80%
of unconverted leads never got a second follow-up
Week 1
is when most businesses see the first reactivated booking
$0
in extra ad spend — these contacts are already yours
From a dead spreadsheet to a booked job.
Four moves, all automated, running under your own business name.
- Step 1
Clean the list
Dead contacts removed, the rest segmented by recency and service.
- Step 2
Ask a real question
“Still need help with that?” — not a newsletter blast.
- Step 3
Call the quiet ones
Outbound AI voice reaches whoever ignored the text.
- Step 4
Book the replies
Positive replies qualified and booked without a handoff.
Three ways to run it.
Try one campaign, cover the whole list, or keep it running every month.
Reactivation Sprint
One campaign, up to 2,500 records, SMS and email. The fastest proof it works.
Live in 5–7 daysGet a scoped proposal- CRM import and list hygiene
- Personalised SMS and email sequence
- AI conversation handling on replies
- Booking straight into your calendar
- Performance report at close
Reactivation Multi-Channel
Up to 10,000 records across SMS, email and outbound AI voice.
Live in 7–10 daysGet a scoped proposal- Full segmentation and hygiene
- Personalised SMS and email sequence
- Outbound AI voice on priority segments
- Unified reply management
- Post-campaign analytics by channel
Reactivation Engine
Rolling monthly campaigns, so the database never goes quiet again.
First campaign in 7–10 daysGet a scoped proposal- Monthly list refresh and segmentation
- Multi-channel campaign every cycle
- Fully automated handling and booking
- CRM enrichment from each campaign
- Monthly dashboard and review
Best fit for businesses sitting on a dormant database.
If you have an export nobody has touched in a year, that is the campaign.
- Home services with old quotes
- Auto repair
- Dental & medspa
- Real estate
- Healthcare
- Anyone sitting on 500+ dormant contacts
Frequently asked questions
What makes database reactivation different from running a new ad campaign?
New ad campaigns require budget to generate fresh leads with no prior relationship. Reactivation targets people who already raised their hand for your service — they contacted you, requested a quote, or booked once before. The conversion intent is much warmer, and the cost per booked appointment is substantially lower because you are not paying to acquire attention from scratch.
Will this come across as spam to my old contacts?
No, when done correctly. Our sequences use conversational, first-person language that asks a single direct question rather than broadcasting a promotion. Contacts who reply 'no' or 'stop' are immediately removed. The framing is helpful rather than salesy, which is why reply rates on well-segmented lists consistently outperform cold outreach.
How old can the contacts be and still be worth reactivating?
Contacts from the last 24 months typically respond best. Lists up to 36 months old can still yield strong results, particularly for services with longer buying cycles like home renovation, real estate, or healthcare. We assess your list during onboarding and give you an honest read on expected response rates before the campaign launches.
What CRM or contact system do I need to have in place?
You do not need an active CRM. A spreadsheet export of past customers and leads is sufficient to start. For the Engine tier, we recommend connecting to a CRM so campaign results flow back into your pipeline automatically. We can set that up as part of onboarding if needed.
How quickly will I see results?
The Reactivation Sprint and Multi-Channel campaigns typically produce the first booked appointments within 7 days of going live, often within the first 48–72 hours of sending. The volume depends on list size and list quality, but the timeline to first result is consistently faster than any other outbound channel.
Can the AI handle replies and booking on its own, or do I need staff available?
The AI handles replies and booking autonomously from first contact through to confirmed appointment. You receive a notification when a job is booked. Your team only needs to show up for the appointment itself. Hot or complex enquiries can be configured to escalate to a live team member if you prefer.
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Share your list size and sector and we will scope a reactivation campaign, estimate the recoverable pipeline, and walk you through exactly how it runs. No obligation attached.