A complete outbound engine.
Meetings on your calendar.
The ICP, the data, the sequences and the reply handling, run end to end until qualified meetings show up in your diary. The whole go-to-market motion without hiring an SDR.
Quarter to date
Fit list built
4,100
Contacted
2,850
In conversation
410
Pipeline created
88
Outbound fails on the list far more often than on the copy.
Most programs are writing good messages to the wrong two thousand people.
4–8%
cold reply rate we build a sequence to hit
10–30
meetings a month at the Multi-Channel tier, a target, not a promise
3 weeks
from kickoff to the first sequence sending
From a buyer profile to a booked meeting.
Five stages, each measured, so you can see where a program actually stalls.
- Step 1
ICP definition
Who to write to, and who to deliberately leave out.
- Step 2
Data build
Accounts enriched through Apollo and Clay, then verified.
- Step 3
Sequence
Personalized across email, SMS, LinkedIn or voice.
- Step 4
Reply handling
Objections answered, interest pushed to a booking.
- Step 5
Meeting booked
A qualified appointment lands in your calendar.
What the engine includes
Precise ICP
Firmographics, buying triggers, and exclusions.
Apollo and Clay
Enriched accounts, verified before anything sends.
Email orchestration
Timing, variants and exit conditions all defined.
SMS outreach
Short and human, on the channel people answer.
AI voice via Vapi
A fourth channel for the accounts worth calling.
Slack alerts
The rep knows before the invite hits their calendar.
Booked meetings
The output is the diary, not a report on activity.
Weekly reporting
Reply rate, meeting volume, and what to change next.
Three tiers, by how much ground you want covered.
Every tier is fully managed. You review the messaging and take the meetings.
GTM Foundation
An ICP, a clean list, and one channel sending inside three weeks.
~3 weeks to launchGet a scoped proposal- ICP document with triggers and exclusions
- 2,500 accounts enriched via Apollo and Clay
- Single-channel sequence: email or SMS
- Reply handling and objection management
- Copy and personalization variables
GTM Multi-Channel
Three channels running together, with the list refreshing monthly.
~4 weeks to launchGet a scoped proposal- Everything in Foundation
- ~5,000 fresh enriched accounts monthly
- Email, SMS and LinkedIn together
- A/B testing on copy, subject and send time
- Weekly reporting on reply and meeting volume
GTM Full-Stack
Four channels, a strategist owning it, and alerts the moment one books.
5–6 weeks to launchGet a scoped proposal- Everything in Multi-Channel
- Outbound AI voice sequences via Vapi
- Qualified handoff with full prospect context
- Slack alert on every new booking
- Dedicated strategist and weekly review
Frequently asked questions
What is GTM-as-a-Service and how is it different from a lead list?
A lead list is raw data. GTM-as-a-Service is an operational demand program. We define who you should be selling to, build and enrich the account data, write the outreach, configure and launch the sequences across one or more channels, handle replies, and deliver booked meetings. The difference is between buying ingredients and receiving a prepared meal, one requires internal capacity to execute, the other does not.
What cold reply rate and meeting volume can we realistically expect?
At the Multi-Channel tier we target cold reply rates of 4–8% and 10–30 booked meetings per month. These are performance targets based on results we have seen across comparable programs, not contractual guarantees. Actual outcomes depend on your market, offer positioning, and how well the ICP is defined. We track results weekly and adjust sequencing, messaging, and targeting when performance falls below target.
Why do you use Apollo and Clay specifically?
Apollo provides access to a large, regularly updated B2B contact database with strong firmographic and technographic filtering. Clay layers enrichment workflows on top, pulling additional data signals from multiple sources, running waterfall enrichment, and enabling personalization at scale without manual research. Together they produce cleaner data and higher deliverability than single-source list building. Where a client has existing tools that serve the same function, we evaluate the stack on merit.
What is required from our side to get started?
The primary inputs are an onboarding session to map your offer, your existing sales intelligence, and any domain infrastructure needed for email sending. We handle ICP research, list building, copy, sequence configuration, and launch. You review and approve the ICP document and sequence copy before anything goes live. After launch, your involvement is reviewing the weekly report and joining a strategy call if you are on Full-Stack.
Can this replace our SDR team or does it run alongside them?
That depends on your current headcount and stage. For SMBs with no SDR function, GTM-as-a-Service provides the full outbound motion without the hiring cost or ramp time. For businesses with an existing SDR team, it can augment capacity, handling top-of-funnel prospecting and initial outreach so your SDRs focus on qualified conversations. Multi-Channel and Full-Stack both include the operational infrastructure to support either model.
How do you handle deliverability and compliance?
Before sequences launch, we configure domain warming, DKIM, DMARC, and SPF records to protect sender reputation. SMS sequences are built on compliant opt-out and consent frameworks. AI voice via Vapi is deployed within applicable outreach regulations. Deliverability is monitored actively, bounce rates and spam signals are checked weekly and we rotate domains or adjust volume if degradation is detected.
Built for US businesses.
All fifty states, every hour.
- ETEastern24/7
- CTCentral24/7
- MTMountain24/7
- PTPacific24/7
- AKTAlaska24/7
- HTHawaii24/7
A number in your own area code
We provision US numbers that match the area code your customers already recognize, and we handle A2P 10DLC brand and campaign registration so your text messages reach the phone instead of a carrier filter.
The rules that apply here
TCPA quiet hours, consent capture and one-touch opt-out are written into every outbound sequence. Medical and dental builds stay inside HIPAA-conscious handling, with nothing clinical stored in the voice layer.
The software US teams already run
ServiceTitan, Housecall Pro, Jobber, Salesforce, HubSpot, GoHighLevel, Google Calendar and QuickBooks. If your office runs on it, the agent writes to it.
Somewhere in the country it is a working day. Talk to a person at +1 (323) 503-2135.
Explore the rest of the system
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Live deployments
Gordon Construction: Compliance Lead Engine
Apollo + Clay outreach and an AI proposal agent turned a 2–3 day bid cycle into instant, statewide reach.
Read the storyHELM Recruiting: Unified Operations
Six spreadsheets retired for one Airtable + n8n + Slack system running 100% of agency operations.
Read the storySabra Home Buyers: Outbound AI Specialist
An outbound AI that qualifies sellers on four pillars and books in real time, zero manual dialing.
Read the storyMap your outbound gap in a free strategy call
We audit your current go-to-market motion, identify where pipeline is leaking, and scope the tier of GTM-as-a-Service that closes the gap. No obligation attached.