Commerce built around your brand, not the platform's limits.
A standard theme gets most brands to market. Custom apps, checkout extensions and headless builds are what get you past the ceiling once you have hit it.
In stock
You know you've hit the ceiling when the workaround has a workaround.
Nine apps, three of them overlapping, and a checkout nobody is allowed to touch.
Checkout
is where standard themes stop and your margin starts leaking
App stacks
compromise the data model you actually need
Headless
buys back performance and full brand control
What we build
Custom Shopify apps
Built for your model, not bent to fit someone else's.
Checkout extensions
The step that decides whether the order completes.
Headless builds
Storefront and commerce logic finally decoupled.
System integrations
Inventory, ERP and 3PL without manual reconciliation.
Performance engineering
Deployed at edge, sub-second on a phone.
Code you own
No vendor lock-in on your core commerce logic.
How a project runs
- Step 1
Scope and spec
Including what we think is not worth building.
- Step 2
Build in milestones
Reviewed as it goes, never one big reveal.
- Step 3
QA and staging
Performance tested before anything touches live.
- Step 4
Launch and handover
Documented, with the repository in your hands.
What changes after launch
Mostly that the limits you were designing around stop existing.
- Higher average order value
- A checkout that matches the brand
- One build instead of nine apps
- Inventory and ERP connected
- Sub-second loads
- No lock-in
Frequently asked questions
How do I know if I need a custom build or just a better theme?
A theme serves you well until your requirements start bending around it. Signs you have crossed that line: checkout logic you cannot implement natively, an admin workflow your team has to work around daily, or performance scores hurting conversion. We scope a discovery call to identify whether a configuration fix or a genuine custom build is the right answer — we will not sell you engineering you do not need.
What does a headless build actually deliver over a standard Shopify theme?
A headless front end gives you full control over the React component tree, page rendering strategy (static, server, streaming), and routing — none of which Liquid themes offer. The practical results are faster load times (edge-deployed JS vs. server-rendered HTML), the ability to compose complex UI interactions, and no dependency on Shopify's theme-release cadence. You keep all of Shopify's back-end strengths — checkout, fulfilment, payments — while owning the front.
What is a Shopify checkout extension and when do I need one?
Checkout extensions are Shopify's official, supported way to add custom UI and logic to the checkout flow without script injection. They are the right tool when you need dynamic upsell widgets, custom product fields that carry into the order, conditional shipping rules, or a branded post-purchase confirmation page. They work on all Shopify plans that support extensibility and are fully compatible with Shop Pay and accelerated checkouts.
How long does a custom Shopify project take?
Scope determines timeline. A targeted checkout extension with clear requirements typically takes two to four weeks from kickoff to review. A full headless storefront with custom app logic and ERP integration is scoped in a discovery phase, after which we provide a firm timeline. We do not quote timelines before scoping because under-estimated projects hurt everyone. Every project starts with a written spec that both parties sign off on.
Do you work with Shopify Plus merchants only?
No. Checkout extensibility requires Shopify or Shopify Plus; custom apps and headless builds work across all plans. We scope each project against the features your plan supports and flag any plan upgrades that would affect cost or capability before the build starts.
What happens after the build goes live?
We deliver documented source code, a deployment runbook, and a handover session. If you want ongoing monitoring and optimisation, that is available as a separate engagement. We do not build with the intention of keeping you dependent — the goal is a codebase your team or any competent developer can operate and extend.
Explore the rest of the system
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Learn moreReady to build the store your brand actually needs?
Bring your requirements to a free strategy call. We will scope the project honestly, tell you what is and is not worth building, and give you a clear proposal — no pressure, no inflated estimates.